THE JEWEL IN THE CROWN OF MEXICAN ARTS & CRAFTS
By Maureen Dietrich
Slightly off the beaten tour- ist track, at the corner of Av. Camarón Sabalo and Av. Playa Gaviotas in the Golden Zone, sits an elegant three story beige building. On the ground floor to the left of a large metal-studded wood door is a series of tasteful window displays of colorful ladies´ clothing in hot pink, soft turquoise and snowfall white coordinated with handcrafted jewelry. To the right of the door is a subtle display of Mexican arts & crafts in the form of sculptures, paintings and pottery. A walk through the wooden door is a step into the best Mexico has to offer of traditional and modern art. Called Designer´s Bazaar, this two floor eclectic collection is the life´s work of owners Roberta and Luis Vercelino. In December, they celebrated 40 years of business in Mexico, and 40 years of a happy marriage. Roberta, born in Missoula, Montana and raised in Spokane, Washington, had always intended to be a professional dancer. When a tour of her dance group was cancelled suddenly, a friend suggested they head down to Mexico to fill in the time. They ended up in Mazatlán and a year later, after realizing that she was probably too tiny (at 5´) to be a dancer, Roberta moved to San Blas to open her first clothing design business and shop. While there, she met a young, hardworking man whose family owned a busy restaurant popular with foreign tourists. It became her favorite place to eat mainly, she says, because you could fill up quickly on 10" shrimp for 12 pesos each. The young man, whose father was Italian and mother Mexican, was named Luis. They married and five years later Roberta convinced Luis to move to Mazatlán. “Luis worked from 6am to 12pm at the restaurant and never had a nickel, so I talked him into opening a shop in Mazatlán,” Roberta said. And their first venture was a clothing factory on Av. Constitución which produced Roberta´s unique, comfortable designs. Although they already had a small shop called Mexico, Mexico in the Zona Dorada, in 1980 when they realized tourists had not yet discovered Old Town and the action was happening in the Golden Zone, they bought their present location, built the store and living quarters above. It was here their three children were born. Artistic by nature, Roberta has had no formal design training. “I lived in San Francisco for awhile before coming here. I adored that city and spent countless days visiting the art shops, galleries and museums. The city was my art school.” Roberta´s keen decorating eye and Luis´s management skills have served them well. To stock their store, they close Designer´s Bazaar for three months during the sweltering summer, heading for a base in Lake Chapala with a list of artisans and museums to visit. “In the beginning, if we found a lovely piece of artwork, we couldn´t find the artist. We´d knock on doors and follow leads. Museums were helpful because they had to provide information on the exhibitors. We now have artisans we have worked with for years and we travel all summer through different states with a Ryder truck searching out and buying quality arts and crafts. We pack everything ourselves and bring it back to Mazatlán, unpack it and put our finds on display. It´s hard work,” said Roberta, looking at Luis who nodded gently in agreement. Over the last 40 years, hard work has not diminished Roberta and Luis´ passion for the thrill of discovering unknown talented Mexican artisans and displaying their work in the Designer´s Bazaar, a shop that is truly the jewel in the crown of Mexico´s arts and crafts.

 


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