TEQUILA BY ANY OTHER NAME
By Maureen Dietrich

Anyone who has ever been to Mexico has heard of, and probably sampled, Mexico´s national alcoholic beverage – tequila. Tequila is the distilled product of the blue agava plant which, like champagne grown in the Champagne region of France, can be labeled “Tequila” only if it is produced in the states of Jalisco, Nayarit or Guanajuato. However, that has not precluded distillers from other states making and marketing a tequila-cloned beverage, usually labeled “agave” or “mezcal,” with great success. In 1850, the State of Sinaloa commenced producing both agave and mezcal. The main distillers were the Tres Hermanos Hacienda belonging to the Iznunza family and the Pericos Hacienda of the Retes and Peiro families. In southern Sinaloa, the 1930s found several families licensed to make the beverage, including the locally familiar names of Kelly, Osuna, Tirado and Hend-erson. When the illegal narcotic trade began to infiltrate Sinaloa, the State government levied onerous taxes on the liquor industry on the premise that liquor and drugs promote violence. The end result was that in 1978 the production of agave and mezcal ceased in Sinaloa. Three years ago the Sinaloa government re-opened the door by issuing two licenses to make agave, one to the Osuna family, and one to a young 33 year old named Gabriel Tostado Bestidas. Gabriel, whose father is a former mayor of Mazatlán, began his working career in the Mexico City office of the

Secretary of Tourism. After four years in a bureaucratic environment, his entrepreneurial spirit kicked in and he headed for Panama with the intention of beginning his own business. He began by importing Mexican coffee to Panama, but when a Panamanian tequila company asked him to be their salesman, he jumped at the chance. With the Panamanian tequila experience behind him, it was a natural progression to return to his hometown and begin producing agave. “I wanted to start a business — not fishing or tourism which is too localized — but one with an international market. I wanted to make agave so I went to Guadalajara to learn the process and there I hired my chemists. I was given total support by the people who make tequila.” Gabriel´s company, Tosba Comercial, now owns a 10 acre plantation of agave plants northeast of Mazatlán near the town of El Quelite. He says his plants will mature in three years but in the meantime he imports the species Agave Tequilana Weber, which is used in Tequila production, from Nayarit and Jalisco to make his premier brand now being marketed under the name “Viejo de Sinaloa.” “We use a process identical to making Tequila,” said Gabriel. “Sales are going well in Mazatlán and Sinaloa, and I hope in the fall to be able to open my agave plantation to the public as a tourist destination.” When he does, we can expect to see tour companies including his plantation on their itinerary. Especially if he offers free samples! maureen@pacificpearl.com

 

 

 

 

 


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