When the Olympic flame flashed through Mexico City recently, a Mazatleco named Ricardo Urquijo was one of the select few who got to carry the torch here in Mexico. Regular patrons of events at the Angela Peralta Theater know Urquijo, the theater´s tall, white-haired manager, because he often stands in the outdoor lobby to greet people at the end of a performance. And he always has a smile on his face. It was the Coca-Cola company, being worldwide sponsors of the Olympic games to be held this month in Athens, who chose Mexico´s torch bearers. They decided to invite people who were distinguished in this country´s cultural affairs as well as in its sports activities. Urquijo received his invitation because he has helped put Mazatlán on the map as outstanding for its cultural activities throughout all of the northwest of Mexico. He has received international recognition for his achievements not only in the management of the Angela Peralta Theater, but