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For the first time in
memory, the mayor of Mazatlan has named a woman to head Code-tur, the
semi governmental agency that plans Mazatlan’s annual international carnaval.
Leticia Arellano, recently appointed by Mayor Gerardo Rosete, may stand
head and shoulders above the many competitors who applied for the Codetur
job. She is, after all, a former carnaval queen (1991-1992) herself, and
if anyone knows what goes into the making of this mammoth civic event,
she does. Not only has Ms. Arellano received the crown of queen and ridden
in splendor on the royal float of a carnaval parade, she topped off her
experience by winning the title of Miss Sinaloa (1992-1993). A Mazatlan
native, married and the mother of three children aged 8, 6 and 2, Arellano
says she has the necessary experience, having worked for seven years with
a company that organizes major events as well as being a one-time insider
at Codetur. On her first day in the office, she stressed to the Pacific
Pearl that she is not just a pretty face, she’s “a working woman, a
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businesswoman.”
She assured the Pearl that the standard events will take place as usual
during Carnaval 2003, but that there also will be some unique features.
As she put it, “Everybody who has had this job wants to give it their own
special touch. I’m no different. Mayor Rosete liked my ideas and I hope
Mazatlan will like them, too.” Heading up the Carnaval is a very big job
and an important one, for if there is one thing that Mazatlecos take seriously,
it’s their tradition of carnaval. The annual event which falls the few days
preceding Ash Wednesday on the Roman Catholic calendar has nearly two centuries
of history here and ranks as third largest carnaval in the world (after
Rio de Janeiro and New Orleans). In 2003, it will run Feb. 27 to March 4
and will include such standard features as the coronation pageants of the
Flower Games Queen (Feb. 28) and the Carnaval Queen (March 1), the ship-to-shore
fireworks battle (March 1), the two carnaval parades (March 2 and 4),the
children’s pageant (March 3), and the Olas Altas street dance. |
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