MEET LETICIA ARELLANO, NEW HEAD OF CODETUR
By Jackie Peterson

For the first time in memory, the mayor of Mazatlan has named a woman to head Code-tur, the semi governmental agency that plans Mazatlan’s annual international carnaval. Leticia Arellano, recently appointed by Mayor Gerardo Rosete, may stand head and shoulders above the many competitors who applied for the Codetur job. She is, after all, a former carnaval queen (1991-1992) herself, and if anyone knows what goes into the making of this mammoth civic event, she does. Not only has Ms. Arellano received the crown of queen and ridden in splendor on the royal float of a carnaval parade, she topped off her experience by winning the title of Miss Sinaloa (1992-1993). A Mazatlan native, married and the mother of three children aged 8, 6 and 2, Arellano says she has the necessary experience, having worked for seven years with a company that organizes major events as well as being a one-time insider at Codetur. On her first day in the office, she stressed to the Pacific Pearl that she is not just a pretty face, she’s “a working woman, a

businesswoman.” She assured the Pearl that the standard events will take place as usual during Carnaval 2003, but that there also will be some unique features. As she put it, “Everybody who has had this job wants to give it their own special touch. I’m no different. Mayor Rosete liked my ideas and I hope Mazatlan will like them, too.” Heading up the Carnaval is a very big job and an important one, for if there is one thing that Mazatlecos take seriously, it’s their tradition of carnaval. The annual event which falls the few days preceding Ash Wednesday on the Roman Catholic calendar has nearly two centuries of history here and ranks as third largest carnaval in the world (after Rio de Janeiro and New Orleans). In 2003, it will run Feb. 27 to March 4 and will include such standard features as the coronation pageants of the Flower Games Queen (Feb. 28) and the Carnaval Queen (March 1), the ship-to-shore fireworks battle (March 1), the two carnaval parades (March 2 and 4),the children’s pageant (March 3), and the Olas Altas street dance.

 

 

 


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