Go to the Archive Index
MEET ALEJANDRO HIGUERA, CITY MAYOR
By Jackie Peterson
By the time this is published, Alejandro Higuera Osuna will have completed six months as mayor, or rather municipal president, of Mazatlan. The municipality, like a county in the United States, extends well beyond the city limits. It runs from El Quelite on the north to El Tecomate de La Noria, in the foothills 90 kilometers to the east, then south beyond Villa Union to Walamo, and to the inland towns of El Recodo and El Roble on either side of the Rio Presidio. In other words, it's one big hunk of real estate to govern. At 35 the youngest mayor ever to preside at the municipal palace, Alejandro Higuera has already seen to it that staff and visitors to the government offices downtown have more pleasant surroundings to greet them. The building wraps around a patio, and the inside walls as well as the reception areas for the various departments have been repainted in pleasing pastel colors. The antique high ceilings have been lowered as well. And the mayor's office, while occupying its traditional place in an upstairs corner overlooking the Plaza de la Republica, has a new, more secure entrance area. The wood-paneled top executive's domain fairly bristles with energy. Visitors immediately get the feel Higuera's dynamic presence, although the office atmosphere is more relaxed than frantic. His honor is at ease and approachable as he sits down in a conversational grouping of sofa and chairs, away from his desk, to talk about his first few months in office. He is so recent into his three-year term, he says, that he has yet to have a prepared biography. But he says he was born in La Noria, which no doubt has served to endear him to voters in outlying parts of the municipality. From secondary school on, he attended schools in the city of Mazatlan and graduated as a licenciado in accounting from the Mazatlan campus of the University of Sinaloa. Higuera and his wife Juana have three children: Maria Antonieta, 13; Alejandro, 8; and Alejandra, 2. His father, Rodolfo Higuera Santa Cruz, was one of the founders of the PAN (National Action Party) in this area 40 years ago, and the mayor -- one of 11 children -- says he grew up with PAN politics "from infancy." He is not what locals call an iguana, meaning a person who changes his political colors depending on what is popular with the voters. It was pretty daring back in his father's day to be a member of any party other than the PRI, and in fact, Mazatlan's very first PAN mayor, Humberto Rice, wasn't elected until 1989. Higuera is his party's third mayor, having succeeded party colleague Alejandro Camacho.Higuera says his party isn't rightist, as some people think. The way he describes the PAN, its philosophy sounds something like middle-of-the-road Christian Democrats. Over all, the good-humored new mayor says he's interested in improving the infrastructure of Mazatlan. But here are some of the questions we asked him, with answers translated into English: Q. We watched you during the campaign debating with four other candidates. How does it actually feel now that you're in office, trying to solve the problems of Mazatlan? A. It feels better. I love to solve problems, I love challenges. Q. O.K., here's one. What's happening with the sewage treatment facilities? A. We have found a temporary solution in which trucks with special containers pick up and dispose of the solids and the water can be infused with oxygen, rendering it useful for such purposes as watering city gardens and golf courses. This temporary solution should be in operation before the beginning of July. The new plant will be sited to the northeast of the city. I've been talking to a Canadian company and an American company about water treatment systems. They are telling me of ideas for processing 300 to 400 liters (of sewage) a second in an ecological manner, without contaminating the sea. We will have a plant like that within a year and a half.Q. Supposing that after your three-year term, the next mayor decides to tear down everything you have accomplished? A. It can't happen, because the people of Mazatlan participate in their government. They know what they want, we are doing something they want done. No way can anybody destroy the measures we are taking to improve the infrastructure. And that is what is most important, the infrastructure. Q. Is the cutoff from the Marina Mazatlan to Avenida Insurgentes ever going to be finished? A. We're working on priorities. Avenida Manuel Clouthier, which goes east to Tec Monterrey, is being paved first. We are using hydraulic paving, like that on Avenida del Mar, to make it a real boulevard. That project will benefit 30,000 people, where normally only 5,000 people would benefit from the extension of Avenida Insurgentes. We have one bridge done over there, and the second will be completed now that the marina's owners have paid their debts to Jumapam. Q. What about the traffic signals? It is inconceivable that a state official in Culiacan has control over the operation and repair of the signals in a big city like Mazatlan. But that is the case, isn't it? A. Yes, I once said that it would take an engineer from NASA to straighten this problem out. Right now (10 days into June) the signals are all working. If anyone finds that a signal is not functioning properly, they should call the Municipal Palace, 82-20-45 or 46, and ask for extension 072. That's the Atencion Ciudadana (Citizen's Help) line. The senorita will take the report about the signal -- or any other problem -- and then we will send the caller a letter when the repair has been made. Q. You went to Acapulco for the Tianguis (national travel show for international travel agents). You want to work toward attracting more tourism to Mazatlan? A. Yes of course. All those agents and wholesalers talk about ecology. And so we are starting a tree-planting campaign. When the rainy season starts, we will plant palm trees along the malecon from the Fisherman's Monument to Valentino's, and plant many more trees throughout the city. We want those wholesalers to see that Mazatlan is a clean, safe city where people can walk anyplace they please. Q. What about cultural events at the Angela Peralta Theater? Since no other beach resort in Mexico has a theater like it, do you not find it a worthwhile tourist attraction? A. Yes, and we wholeheartedly back efforts to present cultural events like the Mazatlan Festival each fall. I am well aware that these performances are good for tourism as well as benefiting our own citizens. Q. The former administration started Citizen Wednesdays, when people could come to the municipal palace with their problems and talk directly to the the heads of departments such as Public Works. Are you keeping that going? A. That program no longer exists. Now we go to them, they don't have to come to us. Every Friday, and sometimes Wednesdays too, we go to one of the colonias in the city to meet the people and see what they need. Every Saturday, we go to one of the outlying towns in the municipality for the same reason. You ought to go with us some time and see the kind of fiesta we put on.

 

 

Alejandro Higuera

 

 

 

 

 

 

 

 

 

 

 

 

 


Email Us Your Comments or Suggestions
Copyright 1999
Mazatlan's Pacific Pearl
All Rights Reserved