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| One of the first orders of business for most tourists when arriving
in a strange city is the search for a guidebook and a map. Before
they leave home, seasoned travelers hit the net or bookstores looking
for information on their proposed destination, but it´s when they
arrive that a comprehensive guide-in-the-hand becomes the tourists´
best friend. |
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| Until recently, finding a guide to Mazatlán in English
was an arduous task. The folks at the Pacific Pearl recognized this
and set about to remedy the situation. In 2003 they published the
first edition of their Official Guide & Directory to Mazatlán, Mexico,
and now they have published their up-to-date and improved 2005 edition.
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| Unlike most guidebooks which are written by stringers who fly in
and out of a destination, the Pearl´s Official Guide & Directory is
a product of writers who live in Mazatlán and know the city inside
and out. They take you on a walking tour of Old Mazatlán, along the
Malecón and into the Golden Zone, relating the history of buildings
and monuments. After years of living here, they share their knowledge
of the best restaurants and what to order, popular and hidden tourist
attractions, beaches, shopping tips and cultural do´s and don’t´s.
Unique to guidebooks, they also tell you where to go in an emergency
and where to use caution. |
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| An innovative addition to the Pearl´s guidebook is the
Directory. Even English speaking natives of Mazatlán scratch their
heads when trying to negotiate the Spanish language telephone book,
so what chance would a tourist have who was looking for, say, a travel
agent? Would they know to look under Agencias de Viajes? Would anyone
speak English there? The Pearl spent months putting together an English
speaking phone directory, calling the shops, professional offices,
hotels and restaurants. They checked the addresses, phone numbers,
email addresses and just as importantly, whether English was spoken
at the location. The result is a current English language directory
which lets the visitor know whether they need to bring a translator,
or someone will serve them in English. |
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| Another novel inclusion in the guide are annotated
bus routes. Surveys conducted by the Pearl showed that local buses
and pulmonias are the preferred forms of transportation for visitors
and locals alike, but nowhere are bus routes posted. In November,
2003, the Pearl sent out two intrepid local residents to ride the
six most popular bus routes in Mazatlán with maps in hand. Their research
culminated in colored, easy to follow pullout maps outlining how to
navigate the city by bus. These, together with a second pullout keyed
map of the Zona Dorada and Old Mazatlán, make it easy for the tourist
to explore and enjoy the city. |
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| The Pacific Pearl Magazine´s Official Guide & Directory to Mazatlán,
Mexico, 2004 Edition, is a comprehensive and reliable guide full of
interesting and important information for any tourist visiting Mazatlán.
At a price of 60 pesos (approx. $6US), it is a must for exploring
and getting to know the city known as “The Pearl of the Pacific.”
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| The Pacific Pearl Magazine´s Official Guide & Directory to Mazatlán,
Mexico, 2004 Edition, can be purchased at the Pacific Pearl office,
Mazatlán Book & Coffee Company, Designer's Bazaar, Rico's Cafe, Christine's
European Hair Salon, Pueblo Bonito, Pueblo Bonito Emerald Bay, Torres
Mazatlan & Vidafel. |
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| Testimonials: |
| Here's what they
are saying about the Pacific Pearl Magazine's Official Guide &
Directory to Mazatlán, Mexico: |
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| "Don't
try to explore the city until you've read this book! The author and
his researchers cover every aspect of the expectations of tourists,
including an exhaustive listing of sights, places, and bars and restaurants." |
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Don
Adams
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Mexconnect.com
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| "Kudos
to you and your staff for the comprehensive and complete guide to
anything and everything in Mazatlán. I've read other publications
that convey some but not all that you chose to include in your new
guide. Everything form oxygen suppliers to museums wrapped in a neatly
compact package! 5 pearls in the oyster go to you for your Pacific
Pearl Magazine's Official Guide & Directory to Mazatlán,
Mexico." |
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Sandi
Chambers
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Seattle,
Washington
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| "Having
lived in Mazatlán fulltime for about nine years I was not expecting
to be so impressed with the new Pacific Pearl Guide & Directory.
I found my favorite restaurants and points of interest in it, as well
as others I had not yet discovered but look forward to experiencing.
There are even some words of wisdom to make every traveler or resident's
stay in Mazatlán more enjoyable...this directory covers the
whole spectrum." |
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Jacque
Demmer
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Mazatlán
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